From Crisis to Creation: My Journey Through Digital and Communication with 10+ Years of Experience
There are moments that redefine a life. For me, it was an illness. It forced me to ask deep questions: What’s the value of education if time is no longer a luxury? What career should one choose when every day matters? Should we follow trends or listen to our passion?
Instead of giving in, I chose to learn. Without a degree but with an insatiable thirst, I explored music, design, web, and digital marketing. I published my creations online, unaware that these simple posts would open a door: my first job as a designer in a Tunisian production company. But one question obsessed me: how do my creations truly impact clients?
Curious to understand the power of communication, I evolved—first as a communication officer for a tour operator, then as an international freelance consultant. Social media was no longer just a broadcasting tool; it became a transformational lever for businesses. My involvement in non-profits also gave me a new perspective: digital can add meaning to action.
During this time (2014-2015), I made a key decision: to resume my studies while working. I wanted to structure my knowledge, refine my logic, and better understand market mechanisms. Beyond practical skills, education provides methodology and a framework for decision-making and project management.
Two international missions later, I became Head of Communication in a multinational institution, navigating creation, team management, and public relations. Then came a bigger challenge: leading an agency as a Board Director.
It was a baptism by fire. I faced the complexities of digital: unpredictable algorithms, multicultural campaigns, real-time data analysis. But I learned one crucial lesson: creativity cannot be industrialized. Working eight hours a day on ten different projects kills innovation.
In 2019, I left everything behind to return to what truly matters: quality over quantity.
Today, as a Communication and Digital Marketing Manager in a well-known organization, I combine strategy with purpose. I teach master’s students, support public institutions and NGOs as a communication and marketing expert.
🚀 100% success rate in student-led projects
🌱 Digital campaigns for meaningful causes with various organizations
🔥 A network of inspiring collaborators, from Tunis to the world
Illness taught me one thing: every crisis is an opportunity to start again, stronger.
In this field, you can learn and grow if you have the will. Success is not defined by degrees but by curiosity, adaptability, and a constant desire to improve. Education is an asset, a tool to structure thinking and tackle market challenges. But what truly makes a difference is the ability to turn every experience into a learning opportunity.
Web Design
Graphic Design
Rebranding
Happy Coworkers & Partners
I take pride in collaborating with professionals across various industries, ensuring top-notch services and memorable experiences. Here’s what my happy clients have to say about working with me!
I highly recommend Mr. Maher for any position in the fields of communication, design, and digital marketing. During our collaboration, he demonstrated remarkable expertise in designing and implementing innovative digital strategies. His creativity, organizational skills, and mastery of digital tools have been valuable assets to our team. Mr. Maher is a rigorous and autonomous professional with excellent interpersonal skills. Without a doubt, he will bring significant added value to any company.
I had the honor of working with Mr. Maher on a strategic mission in partnership with the Ministry of Finance’s DGCPR, focused on modernizing the institutional image and improving public service accessibility.
His expertise and methodical approach were invaluable in creating a new graphic charter and visual identity, perfectly aligned with public administration values. His work led to a redesigned logo, a cohesive color palette, and optimized communication materials, ensuring clarity, impact, and institutional relevance.
Beyond his technical expertise, I also appreciated his professionalism, responsiveness, and commitment at every stage of the project. He successfully established a constructive dialogue with stakeholders, ensuring a smooth adoption of the new graphic guidelines by all involved parties.
Working with Maher has been an incredibly enriching experience. His expertise in communication and digital marketing has greatly contributed to the success of our campaigns at ATUGE. Thanks to his strategic vision and ability to mobilize a team, each project was carried out with efficiency and impact.